Tim Cook out, looking happy to be here.
Cook thanking everyone for joining the company. "We have some very fond memories here, and we're going to create a few more today." First up, iPhone.
This space feels a lot more intimate because of the balcony. Bottom aisles closer to stage.
iPhone 5 is off to a "tremendous" start, Cook says.
Cook noting sell out of more than 5 million units. "This was fantastic," Cook says.
Hard to believe that was six weeks ago.
Cook highlighting the retail stores, so we're going to see a video about that.
Showing various cities where it went on sale, including Sydney, Hong Kong, France, NYC.
Apple's event begins at 10 a.m. PT (1 p.m. ET).
Apple will stream the event, and CNET will have the video in our live show. Stay tuned!
And call in to our show prior to the event at (888) 900-CNET.
People in line getting coffees, stores getting ready piling up tons of iPhones, and even swabbing floor units. And looking goofy taking photos of it all with iPads.
I've never felt compelled to take a photo with an iPad.
Very similar to the video about retail the company showed off earlier this year at the iPad event. Very emotional. And there's even someone deaf purchasing the iPhone, with the Apple employee signing the features, presumably.
Video wraps, and Cook back out.
yes, Josh, was just thinking that.
Cook says this kind of customer reaction reminds us why we want to do it. Now onto iPods -- guess we're not getting a newer sales number til earnings on Thursday.
Cook going over reaction from press about the new iPods.
With the rest of the new iPod lineup, Apple's sold 3 million units.
Cook seems to be channeling Jobs here. More emotional and emphatic than I can recall him being.
So not just touches and nano in those #s.
Cook moves to iOS 6 now. Cook says teams work hard to get everyone onto new OS. In one month, 200M devices running iOS 6.
Big applause on that. "This is phenomenal" Cook says, adding it's the fastest adoption rate ever.
Cook now going over some software features like documents in the cloud on iOS and Mac devices. Now 125 million docs in the cloud in the last year.
Also iMessage, Apple's cross-platform IM and texting service. Cook says people have sent 300 billion iMessages in the past year.
Sending them at 28,000 per second. "Maybe even more right now," Cook jokes.
Not to be left out: 160 million Game Center accounts.
Shared Photo Streams: 70 million photos shared.
That wraps up Mountain Lion + iOS 6 section. Now onto App Store.
Last month there were over 700,000 apps in the App Store, and 275,000 of those are iPad apps. Cook says both of those are growing.
"We've reached another milestone," Cook says. Customers have now downloaded 35 billion apps from the App Store.